How do My husband and I get our Photography business name out there without spending an arm and a leg!?

We have our own studio and shoot weddings, grads, glam, etc...but we have no idea on how to market our talent? where can we go that's cheap? Any creative ideas would help thanks...How do My husband and I get our Photography business name out there without spending an arm and a leg!?
You could get a booth at a local festival or wedding fair and give away a free package. Do one free wedding and you'll get tons of addresses by people entering your contest. Then you can market directly to them with some type of discount.





:)





Good luck! :)How do My husband and I get our Photography business name out there without spending an arm and a leg!?
It is called marketing and marketing cost and arm and a leg.


Marketing can come in such forms as advertising, business cards, getting known at bridal shops and places like that.
Word of mouth - offer all your clients a rebate $50.00 maybe for any referral they sed your way that books a photo session. I did this in my business and referrals from an exisitng customers are the most qualified prospects. Send artfully designed postcards to them offering this rebate....it will work. If you send postvcards the postage is cheap! good luck...
There are relatively simple things you could do to get the word out on your talent. This time of year, there are plenty of county and town fairs and art festivals where you simply pay a small fee, usually $30 depending on the size of the event, for a booth where you can set up and shoot portraits. Get all of your gear out there, shoot and do your post work and sell your prints right on the spot. Include your business card or a demo CD of your work with a weblink to your website (if you don't have one of those, get one. Their cheap.) along with the image files you want to sell to them with or without the prints you make on the spot. PS Lightroom does weblink flash galleries and you can even burn it to a CD so any computer connected to the internet can automatically be linked to your website. If you do good work, your name will get out through word of mouth, which is the best form of free advertising you could get. Offer things like discounted or no sitting fee for first time customers (limited time), and maybe even referral discounts and credits. It takes a measure of flexibility and leg work, but when I get the equipment and the time that's exactly what I plan to do. It's simple and only needed to get a base clientel formed. From there your business can grow, but from where I stand and where I live it takes a lot of work. So, get out there and meet people, offer to do their portrait for free, if they like it, give them your card. People like free.
You have my sympathy. Everyone has a camera so everyone thinks they are a 'photographer'... and you are fighting that attitude with every sale.





I worked in volume photography for several years... and that was the most frustrating job I ever had.. and the poorest paying.
Many advertising companies have been trying to answer the same question. If you figure it out get out of photography and in to advertising. The only advertising that is free is word of mouth. It is also the most effective because its earned not bought.
Do some freelance work. Word of mouth is always the best advertising!